Digital Designer

The day-to-day tasks of an Icalia Labs' Digital Designer will consist of collaborating with other teams to define requirements, iterate on design solutions, and contribute expertise for various digital products.

One of the key aspects of the role is creating digital assets for a wide range of platforms, including websites and apps, social media, display advertising, and eCommerce.

Ultimately, the Digital Designer creates both functional and appealing features that address the clients’ needs and help the company grow its customer base.

To be successful in this role, the experience with design software and wireframe tools, a portfolio of professional design projects (including work with web/mobile applications) and a constant will to learn and share knowledge with teammates and clients is a must.

• Experience in the design thinking process, agile development, and lean startup methodologies.
• Experience working in a collaborative team environment.
• Experience working directly with developers to implement designs.
• Expertise with standard digital design tools, including Figma, Sketch, Adobe Illustrator, Adobe Photoshop, Adobe XD, InVision, etc.
• Working knowledge of CSS and HTML.
• Photo and video editing expertise are complimentary.
• Strong knowledge of current digital design best practices and web production techniques.
• Experience with user-centered design, rapid prototyping, and user testing.
• A good understanding of visual design principles.
• Proven digital content skills.
• Experience creating digital assets for a variety of target audiences.
• Strong portfolio showing the breadth of digital design capabilities.

• Designing digital assets, testing them, and optimizing them based on their performance.
• Staying up to date on industry trends and the latest digital design software.
• Participate in design discussions and give feedback during planning and strategy meetings.
• Quickly translate ideas into sketches, wireframes, mockups, and interactive prototypes.
• Test assets and optimize based on their performance.
• Iterate new designs based on user feedback.
• Create digital assets (static, video, and HTML) for a range of platforms (social, display advertising, eCommerce, websites, mobile apps, etc.).
• Design and develop homepages, landing pages, and email concepts.
• Research industry trends to present ideas and concepts for timely digital innovation.