It's time to accept it: users prefer mobile devices to navigate a site or perform digital operations. Under this statement, the smartest decision is to adopt this reality as the basis of your website and other digital assets, so the desktop version takes second place to mobile-first responsive design when outlining your digital strategy.
Web design is a task that is constantly evolving, and most of its changes have to do with the new habits and preferences of the digital user, but this aspect is perfectly combined with the exponential increase in mobile devices, especially smartphones.
According to data from the International Data Corporation (IDC), smartphones are the favorite devices of users, since more than 31 million units were sold in 2021, 23% more than in the previous year. In other words, 87,000 phones were sold every day, accumulating a value of 166 thousand 953 million pesos, which implies a daily expense of 457 million pesos.
In line with the above data, business leaders have learned that websites must respond to this new end consumer trend, so their strategy must be based on adapting their digital assets to mobile devices, mainly smartphones and tablets.
So let's talk about Mobile-First Responsive Design, a web design technique that proposes starting every digital development with the mobile version first, that is, adapting the content, navigation and display on mobile devices, leaving the desktop version as the second phase.
This type of design meets the objective of responding to new user trends, as well as providing a pleasant browsing experience, this, of course, if it complies with the common standards that ensure an intuitive, safe and entertaining experience.
Do you want to bet? It is certainly the best option, let's start.
Mobile-First Responsive Design…Let's get to work
There is no doubt that it is the right path, but it can become complicated if it is not carried out in a logical sequence and thinking about offering the best experience according to user preferences. Take note, we will guide you step by step:
Knowing your target audience never goes out of style
If you have decided to make this technique the cornerstone of your website, it is important that you know your target audience in order to develop the project to suit them. You can start by asking yourself the following questions:
Be creative, be intuitive
These two attributes must be reflected in the final result and work together throughout the project, something that is not easy to achieve.
When we build a mobile focused website, we must prioritize that the user finds out the essential information and that it generates added value for the company, otherwise it is difficult for the navigation to be intuitive and friendly for those who are only looking to execute an action.
In this sense, the graphic and visual part must expose its maximum degree of creativity and offer the information to the user in an entertaining way and use all kinds of multimedia resources to achieve it.
Be careful with the definition of the sections
Remember that creating a simple site does not have to be bad. Generally, users search a website for a general overview of what the company is, that is, to know its graphic identity, its definition, its reason for being and the services it offers.
In this sense, and considering that the visual space on mobile platforms is usually limited, we invite you to define the sections of your site so that they are easy to find and easy to navigate, as well as having a search engine that allows the users to quickly find out the information they are looking for.
Endless possibilities at your disposal!
It is not a secret that, in addition to mobility, mobile devices have more features that are worth exploring to offer a unique user experience. Imagine integrating a virtual tour of your company, a 3D video to present your products, or virtual consulting between your customers and sales staff.
Another feature that has great potential for use is the camera that phones and tablets have, with which authentication steps, product scanning, identification and searches through virtual reality, and other attractive gimmicks can be carried out.
Time to say goodbye to invasive Pop Ups
As you know, the use of pop-up windows is a delicate issue. It may work a little better on the desktop version but, to be honest, it is not recommended even then. Remember that space on mobile devices is limited, so adding these features can break the navigation and consequently interrupt the user's navigation, generating a negative user experience.
Remember to focus on what is important and use only the necessary buttons so that the user performs the actions of your interest at the right time.
Additionally, it is recommended that you always make sure that your site responds well to the needs of your users, so constantly carrying out performance tests and reviewing heat maps in navigation will help you make optimizations and permanent improvements that ensure that your site works perfectly.
There is no doubt that Mobile-First Responsive Design is the trend of websites and the best response to current and future challenges. So, are you ready to respond to them?
At Icalia Labs we will help you build the ideal website that responds to the users' mobile needs, since we are prepared to offer unique digital experiences through hybrid technologies.
Trust us, we have extensive experience in the market and we ensure that we create attractive, intuitive and viable interfaces, which have the necessary capabilities and adapt to the specs of any device on the market.
Enter here, learn more about us and our history and decide to take your website beyond your expectations.