Transformation of corporate culture: new normality, new challenge

A sudden event at the start of the pandemic translates into drastic changes, a scenario where organizations had to adapt their operations to face remote work and the survival of their businesses in the market that has become mainly digital.

Of course, in this reconfiguration the human factor cannot be ignored, since it is one of the elements that suffered the most variations at all companies' levels.

It is well known that to every action there is a reaction, and  a new challenge was presented with this evolution of the corporate culture: how to adapt to the collaborators' new demands.

According to a Gartner study, 75% of knowledge workers (that is, those professionals whose main value is the generation of ideas, such as software engineers, architects or scientists) who work under a hybrid or remote model, affirm that their expectations of working flexibly have increased.

That is why organizations need to adapt to these new conditions, driven by the rethinking of the way of working, a behavior that seems to be on the rise.

Reconfiguration of culture: realities and trends

Did you know that, nowadays, the main axis in their business strategies of most organizations is the collaborator's well-being?

There has been an increase in employees with emotional problems caused by confinement, and companies are aware that, in order to gradually solve this problem, it is necessary to listen and respond to their needs, which translates into greater productivity and strength of the team's job.

Given this, Linkedin, the largest professional network in the world, outlined a series of trends that will help companies adapt to this new scenario where the collaborator is the main asset.

  • Flexibility

This is one of today's biggest trends as, according to Gartner, 4 out of 10 employees are at risk of leaving their current company if they are pushed to return to a face-to-face office environment. This percentage highlights the importance of actual virtual work, since companies must focus more on the results obtained and less on the place where it is carried out.

  • Welfare

There is no doubt that a happy collaborator gives better results in their daily work. That is why companies are focusing on ensuring their mental, physical and emotional balance through various programs such as online psychological care.

This trend is one of the most valued by employees, who show more interest in improving their quality of life over receiving a better salary. According to Linkedin, when employees feel cared for, they are 3.2 times more likely to feel self-accomplished and 3.7 times more likely to recommend their workplace.

  • Rethinking the ideology of employees

This trend comes from the lessons learned during the pandemic, since we often forget how truly important balance is in people.

This new mindset is the most difficult to achieve, since it demands organizations to put themselves in the role of collaborators, understand them and respond to their new needs with humane and supportive treatment.

We understand the impact of this challenge, that is why, based on this new scenario where corporate cultural change is necessary, we have reinvented ourselves to offer the best conditions for the family that makes us up, so that they can achieve their personal and professional well-being.

If you want more information on how we achieve it, click here and do not forget to check the vacancies that we have available for you.


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