Why is it a good idea to focus your strategy on digital development?

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Digital transformation has led many organizations to redefine their operations, expand their possibilities and question how they do things, from internal processes to how they communicate with their customers. Even though the difference of doing so can be quickly visible, the results are not always immediate, since many of the actions need to be consolidated to show their benefits.

Fortunately, one of the main virtues of digital development is that, from the first moment of its implementation, it begins to yield highly valuable information, which allows the leaders of the organizations to make informed decisions that allow the objectives set to be achieved.

To achieve this digital transformation, it is essential to have the necessary tools that, in addition to being reliable and secure, adapt easily to the organization's operation, so that the implementation is intuitive, agile and, above all, not demand a large investment to adapt either internal processes or, indeed, the tools that are being adopted.

For some organizations, finding these tools for digital development has not been an easy task. The main obstacles they have faced:

• Cost: Whether in terms of licensing or implementation, many organizations, primarily SMBs, find the numbers too high for their budgets.
• Scope: On many occasions, the tools are designed under industrial standards, so that they can be adapted to any organization, but these do not always work under those standards, so implementing them requires major adjustments.
• Dependency: By hiring a commercial tool, no matter its cost, an organization practically agrees to limit its needs to the solutions that said tool can provide in terms of scalability, integrations, security, support, storage, speed.

The solution that organizations have found turned out to be, then, to develop their own platform.

While a commercial tool allows the organization (and its sysops) to largely disengage from platform responsibilities, there is also the fact that it limits them from making necessary adjustments for an optimal operation. It is here where an own digital development unquestionably wins the battle.

The magic word: On Demand

According to the report "Data, digitalization and return to pre-pandemic growth" carried out by Forrester, the American consulting company, 7 out of 10 organizations plan to invest in customer experience throughout 2022. One of the areas that the report mentions as priorities is the use of Artificial Intelligence or Machine Learning, which allows speeding up and optimizing processes that, until now, are inefficient.

The same thing happens inside organizations. Even though many companies worldwide are making a significant investment in the construction and enablement of offices, the trend is that they encourage and simplify the hybrid and flexible scheme, where the employee has the possibility of deciding when he goes to the office and when works remotely. For this, it is necessary to implement countless tools that are functional both in corporate facilities and for teleworking, as well as for the different areas (HR, Administration, Finance, Operation, Marketing, Sales, Distribution or all together).

It is at this moment when it is evident how unique each organization, its processes and its objectives are, and it is clear that an own tool will be the best way to integrate its areas, its needs and its goals.

Carrying out its own digital development allows an organization to control every aspect, both of development and functionality, thus ensuring that the result and its respective investment are worthwhile. But, what are the most attractive factors of digital development?

1. Trust: The organization owns all the information, stores and processes it, thus ensuring that it is available at any time.
2. Security: Being a non-shared platform, the risks of cyber attacks and system crashes are reduced.
3. Scalability: The possibility of growing the functionality or specs of the tool is simplified, as it does not depend on packages or service levels.
4. Portability: Understanding it as the possibility of migrating technology or integrating with other tools.
5. Economy: The cost of development and its implementation are limited to the specific needs of the organization, so it neither pays for functions that it does not need, nor does it have to adapt to the specifications of the provider.
6. Integration: Not only for interaction with third-party tools or solutions, but also for a harmonious operation of all areas

With all these features, it can certainly be concluded that developing your own tool will provide great benefits, but then the question arises: who to trust for this digital development?

At Icalia we strive every day to become your best option. From the beginning of the project we will analyze each one of the needs and offer the solution that not only solves current problems, but also puts your organization one step ahead, both of its needs and of its competitors. Contact us and tell us how we can help you reach your full potential.