With reliable medication being only accessible through a physical drug store in Latin America, there was an impending need to reinvent the medical distribution with an alternative business model. The idea of branching out to a digital platform would highly benefit patients with special needs and help them find the best prices available.
The great vision was to build a solid structure to become the Amazon of pharmacological treatment in Latin America. Therefore, providing a single-source-of-truth database with every product and medication a patient could need.
For OkuFarma’s custom software solution, we started with our Design Sprint service in order to define the customers goals and create a realistic roadmap before development. During this process we realized that the project would require a larger investment and more resources for it to become a reality.
Consumers really appreciate clear information with no gimmicks regarding discounts or availability. Regarding health issues, there’s no room for misunderstandings.
Using coupons and referrals with relatives and friends is highly effective in the health sector so a loyalty program was planned out.
Heading into conversations about feasibility, we realized the biggest tech challenge — synchronizing all available data sources with different vendors and formats requires more resources than those available.
For OkuFarma’s custom software solution, we started with our Design Sprint service in order to define the customers goals and create a realistic roadmap before development. During this process we realized that the project would require a larger investment and more resources for it to become a reality.
Consumers really appreciate clear information with no gimmicks regarding discounts or availability. Regarding health issues, there’s no room for misunderstandings.
Using coupons and referrals with relatives and friends is highly effective in the health sector so a loyalty program was planned out.
Heading into conversations about feasibility, we realized the biggest tech challenge — synchronizing all available data sources with different vendors and formats requires more resources than those available.
Due to the extent of synchronizing available data, the project’s feasibility required morer investment, resources and coordination than the client had originally planned, and was therefore put on standby. Although this project ended with the Product Design Sprint, we were able to:
