Expanding the Pharmaceutical Market Through a Custom Software Solution.

Client
Drugstore Inc.
Industry
Healthcare
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Icalia Labs worked alongside Drugstore Inc. to create the OkuFarma platform, which would provide a custom software solution for patients to find a complete and reliable database of medications.

The new scope offers an innovative, reliable, and effective digital solution so patients can find medication and compare prices from the comfort of their homes.

Custom Software Solutions - Healthcare Industy
The Challenge

How can we help patients easily find the medication they need through a unique custom software solution?

Services
Product Design Sprint
The Situation

With reliable medication being only accessible through a physical drug store in Latin America, there was an impending need to reinvent the medical distribution with an alternative business model. The idea of branching out to a digital platform would highly benefit patients with special needs and help them find the best prices available.

The great vision was to build a solid structure to become the Amazon of pharmacological treatment in Latin America. Therefore, providing a single-source-of-truth database with every product and medication a patient could need.

Our Approach

For OkuFarma’s custom software solution, we started with our Design Sprint service in order to define the customers goals and create a realistic roadmap before development. During this process we realized that the project would require a larger investment and more resources for it to become a reality.

Transparency as a Differentiator

Consumers really appreciate clear information with no gimmicks regarding discounts or availability. Regarding health issues, there’s no room for misunderstandings.

Custom Software Development
Custom Development company

Loyalty Program Strategy

Using coupons and referrals with relatives and friends is highly effective in the health sector so a loyalty program was planned out.

Synchronization of available data

Heading into conversations about feasibility, we realized the biggest tech challenge — synchronizing all available data sources with different vendors and formats requires more resources than those available.

Custom Software development for the Pharmaceutical Indsutry
Used Technologies
No items found.
Our Approach

For OkuFarma’s custom software solution, we started with our Design Sprint service in order to define the customers goals and create a realistic roadmap before development. During this process we realized that the project would require a larger investment and more resources for it to become a reality.

Transparency as a Differentiator

Consumers really appreciate clear information with no gimmicks regarding discounts or availability. Regarding health issues, there’s no room for misunderstandings.

Loyalty Program Strategy

Using coupons and referrals with relatives and friends is highly effective in the health sector so a loyalty program was planned out.

Synchronization of available data

Heading into conversations about feasibility, we realized the biggest tech challenge — synchronizing all available data sources with different vendors and formats requires more resources than those available.

Used Technologies
No items found.
The Results

Due to the extent of synchronizing available data, the project’s feasibility required morer investment, resources and coordination than the client had originally planned, and was therefore put on standby. Although this project ended with the Product Design Sprint, we were able to:


  • Validate risk assumptions for a new business, saving thousands of dollars and effort from the parent company.
  • Understand the customer segment’s behavior and expectations in a digital context.
  • Detect the technological and business challenges in case they desire to pursue that ambitious original goal in the future.

We want to know about your project
E-mail us at weare@icalialabs.com