Experience

Vamonos

Digitally speaking to the Hispanic Market in the Mortgage Industry

About the Organization

Vamonos Realty empowered Hispanics all across the United States to claim their right to proudly say: This is my home.

With the vision of giving every Hispanic family the opportunity to achieve the American Dream, Vamonos Realty was a holistic ecosystem of digital efforts to help the unattended growing segment of Hispanics to generate equity through home ownership, providing the necessary tools, advice and guidance.

The Challenge

How to provide Hispanic customers with better tools to decide if buying a house is convenient for them?

Vamonos had already developed a catalogue of properties available for sale across different regions of the U.S. They needed a clever way to convince Hispanic customers to opt for buying, instead of renting.

OUR APPROACH

The strategy was to be part of all touchpoints with this type of customer. Due to the importance of the personal touch, communication, language and empathy, the company created a new business to cover all different steps when a hispanic family entered to the dilemma of wither owning or renting a home.

They built the entire streamline, from refinance thru the loan application and administration, attending end-to-end each of the steps, providing educational tools in order to generate trust and offer a variety of potential financial services

The Work

Rentometer Calculator

Taking as input the monthly rent payments of a customer, the rent-o-meter calculator compares it with the monthly cost of paying a house as owner. The calculator also provides an approximate amount of savings from buying, as well as a ‘break even point’ of the investment.

The Work

Property Single View

A single view of the property allows the visitor to inspect the property on detail, focusing of pictures and particular specifications. From this view, a visitor can also use a calculator to compare his/her current monthly rent, with the cost of buying the inspected property.

The Work

Vamonos Mobile Site

A single view of the property allows the visitor to inspect the property on detail, focusing of pictures and particular specifications. From this view, a visitor can also use a calculator to compare his/her current monthly rent, with the cost of buying the inspected property.

Future of the Industry

Hyper personalization of financial services depending on the segment and the target persona.

There’s no question it is the right moment to consider segmented products for the growing Hispanic niche. Considering all critical factors appreciated by this end customer, a sophisticated level of service, empathy and communication is highly required, along with support in all critical household financial decisions.

Imagine all the data and valuable information that can be collected serving a segment that is not easily recognizable and understood nowadays. Imagine extending financial services from a particular product, in order to provide security and stability for the long-term.

Sales representative

Contact Amanda and
schedule a call now.

Schedule a Call

Contact

We're eager to co-create with you.